THE FLAGSHIP ENGAGEMENT · BY APPLICATION

You built a successful life.
Now redesign one that fits.

Joy Life by Design™ is a 12-week intensive coaching engagement plus a 30-day Activation Bridge — for high-achieving men in midlife who have outgrown the life they built and want a more aligned, freedom-rich next chapter
before more time slips away

By application. Select individuals only.
Currently accepting 1–2 new clients per month.

Why Private Coaching, Why Now
Real Clarity

By the time you’re considering this, you already know something needs to change.The hard part isn’t recognizing it.The hard part is slowing down enough to tell the truth about what no longer fits — and turning that truth into practical, sequenced action without wrecking what’s already working.

That’s the work this engagement was built to do.

The Real Challenge

The Life You Built Still Works.
It Just No Longer Feels Like Yours.

On paper, your life is solid. Career. Income. Responsibility. Reputation. Achievement.
But privately, something is off.You may feel restless, emotionally flat, increasingly misaligned, or quietly aware that time is moving faster than it used to.You are not broken.
You are not ungrateful.You have outgrown the life you built.
And every month you postpone the redesign, the cost of staying compounds
in time, energy, and possibility.The answer is not reckless escape.

The answer is honest clarity and intentional redesign

The Transformation

From Success That No Longer Fits to a Life That Feels Fully Yours Again

Joy Life by Design™ moves you:

  • From internal misalignment to clear direction.
  • From obligation overload to intentional freedom.
  • From emotional flatness to renewed vitality.
  • From quiet dissatisfaction to a practical, sequenced plan.
  • From living by old scripts to a next chapter that feels true, meaningful, and alive.
This is not about blowing up your life.It is about reclaiming it before more time slips away.

The Methodology

The Joy Life by Design™ Framework

A four-part process. Each phase earns the next.

  • Clarify (Weeks 1-3)

Read the evidence of your actual life. Name what no longer fits, what matters now, and what kind of life you can no longer afford to postpone.

  • Remove (Weeks 4-6)

Identify the obligations, patterns, and commitments that are draining energy, freedom, and alignment.Week 6 is a Recalibration sub-phase — honor what just shifted before designing what comes next.

  • Design (Weeks 7-8)

Build the practical architecture of your next chapter — Meaning, freedom, time, vitality, connections.

  • Activate (Weeks 9-12)

Turn the plan into aligned decisions and momentum. The active program closes with a final integration session, then continues into a 30-day Activation Bridge with weekly accountability checkpoints and a closing Activation Check-In.

Twelve weeks of intensive coaching. A 30-day Activation Bridge. Twelve private sessions total.
One personalized Joy Life Blueprint you keep for life.

The Flagship Engagement

The Joy Life Blueprint™

A 12-week intensive coaching engagement plus a 30-day Activation Bridge. Twelve private sessions total. One personalized Joy Life Blueprint as the signature outcome. Built for high-achieving men in midlife who have outgrown the life they built and want direct executive-level coaching access to redesign the next chapter with precision, structure, and momentum.

The Work

You step back, get honest about what no longer fits, identify the highest-leverage subtractions, design the architecture of what comes next, and activate a sequenced plan you can actually execute — with structural support through the first 30 days of implementation.

What's Included

  • 12 private 1:1 coaching sessions across twelve weeks plus a 30-day Activation Bridge
  • The Joy Life by Design™ Workbook (~175 pages) with structured reflection exercises and guided prompts
  • 4 phase-based preparation videos — one per active phase (Clarify, Remove, Design, Activate)
  • Asynchronous WhatsApp access between sessions
  • A 90-Day Activation Plan, with the first 30 days operationalized through the Activation Bridge
  • The Anchor and The Forward-Looking Commitment — two integral program artifacts that serve identity-anchoring and forward-projection functions
  • The personalized Joy Life Blueprint — composed of six core deliverables produced during the engagement
  • Show-Up Guarantee (see below)

The Six Core Deliverables

Six structured work products produced during the engagement. Together, they compose your personalized Joy Life Blueprint.

  • 1.
    Next Chapter Alignment Audit (Week 2)Where life fits, where it doesn't, what needs attention now.
  • 2.
    Clarity Map (Week 3)Values, priorities, energy patterns, and what matters most now.
  • 3.
    Subtraction Plan (Week 5)What to simplify, release, reduce, renegotiate, or redesign.
  • 4.
    Decision Filter (Week 7)How to evaluate future opportunities through values, freedom, and life direction.
  • 5.
    Change Map (Week 8)What to change now, what can wait, what to test, what to protect.
  • 6.
    90-Day Activation Plan (Week 9)Decisions, experiments, boundaries, and sequenced behavior change for the first 90 days.
Book a Clarity Call

By application. Select individuals only.
Currently accepting 1–2 new clients per month

The Flagship Engagement

The Joy Life Blueprint™

A 12-week intensive coaching engagement plus a 30-day Activation Bridge. Twelve private sessions total. One personalized Joy Life Blueprint as the signature outcome. Built for high-achieving men in midlife who have outgrown the life they built and want direct executive-level coaching access to redesign the next chapter with precision, structure, and momentum.

The Work

You step back, get honest about what no longer fits, identify the highest-leverage subtractions, design the architecture of what comes next, and activate a sequenced plan you can actually execute — with structural support through the first 30 days of implementation.

What's Included

  • 12 private 1:1 coaching sessions across twelve weeks plus a 30-day Activation Bridge
  • The Joy Life by Design™ Workbook (~175 pages) with structured reflection exercises and guided prompts
  • 4 phase-based preparation videos — one per active phase (Clarify, Remove, Design, Activate)
  • Asynchronous WhatsApp access between sessions
  • A 90-Day Activation Plan, with the first 30 days operationalized through the Activation Bridge
  • The Anchor and The Forward-Looking Commitment — two integral program artifacts that serve identity-anchoring and forward-projection functions
  • The personalized Joy Life Blueprint — composed of six core deliverables produced during the engagement
  • Show-Up Guarantee (see below)

The Six Core Deliverables

Six structured work products produced during the engagement. Together, they compose your personalized Joy Life Blueprint.

  • 1.
    Next Chapter Alignment Audit (Week 2)Where life fits, where it doesn't, what needs attention now.
  • 2.
    Clarity Map (Week 3)Values, priorities, energy patterns, and what matters most now.
  • 4.
    Decision Filter (Week 7)How to evaluate future opportunities through values, freedom, and life direction.
  • 5.
    Change Map (Week 8)What to change now, what can wait, what to test, what to protect.
  • 6.
    90-Day Activation Plan (Week 9)Decisions, experiments, boundaries, and sequenced behavior change for the first 90 days.
Book a Clarity Call

By application. Select individuals only.
Currently accepting 1–2 new clients per month

The Philosophy

The Subtraction Method™

Most life and high-performance coaching is additive — set more goals, build more habits, optimize more.The Subtraction Method™ leads with what to remove first.You cannot build a freedom-rich next chapter by simply adding more goals, habits, and responsibilities to a life that's already overloaded. You must first identify what no longer fits.Remove before you add.The Subtraction Method™ is the proprietary coaching methodology that runs through every Joy Life Project™ coaching engagement, from Joy Life Foundations™ through the flagship Joy Life by Design™ program. It is taught through private coaching, guided reflection, and structured decision work across the entire ecosystem.

The Subtraction Method™ removes what no longer fits.
The Continuity Method™ holds identity intact while what fits now emerges.

The Philosophy

The Continuity Method™

Subtraction creates a predictable identity storm. Most men enter it alone, unprepared, and without language for what is happening.The Continuity Method™ holds identity intact while what fits now emerges.When you remove what no longer serves, the old self loosens its grip before the new self has fully formed. This is the dangerous middle — the place where most midlife transitions stall, reverse, or collapse into reactive decisions.Identity is preserved through, not lost in, transformation.The Continuity Method™ is a proprietary coaching methodology delivered through Joy Life Project™ coaching engagements. It helps high-achieving men preserve what still belongs while making clear, aligned decisions for their next chapter.

The Subtraction Method™ and The Continuity Method™ are proprietary coaching modalities delivered through the Joy Life by Design™ coaching engagement via private coaching, guided reflection, and structured decision work for high-achieving men navigating midlife redesign.

The Structural Differentiator

The 30-Day Activation Bridge

The active program closes at Week 11. The work continues for 30 days.

The Activation Bridge is the structural feature that converts coaching insight into integrated change. During this 30-day window, you operate the artifacts you've built independently, with weekly accountability checkpoints:

Day 1

Activation Commitment Sheet completed

Week 1 — ~Day 7

Subtraction Check

Week 2 — ~Day 14

Energy Audit

Week 3 — ~Day 21

Decision Log Review

Week 4 — ~Day 28

Bridge Review — 9-item assessment

Day 30

Activation Check-In Session (60 minutes) — the engagement's closing session

Asynchronous WhatsApp access continues throughout the 30 days.

The Bridge is named as a structural feature, not as program duration.

Our Commitment to You

  • The Show-Up Guarantee

Joy Life by Design™ is a premium private coaching engagement, not a course. Your transformation depends on your full participation: showing up to every session prepared, completing the workbook in full, and engaging with the WhatsApp support.If you complete the program — meaning you attend all 12 sessions, complete the workbook in full, and engage with WhatsApp support — and you feel the program has not delivered meaningful clarity and a practical path forward, James will personally work with you for an additional 60 days at no cost.

A Note on Acceptance

  • Why This Engagement Is Selective

Joy Life by Design™ is the most intensive private engagement in the Joy Life Project™ ecosystem and the most demanding of both founder and client time. Every prospective client completes a Clarity Call with James personally. Only those who are clearly aligned in goals, readiness, and fit are invited to enroll.The 1–2 client per month capacity is structural — the engagement cannot scale without losing its premium character — and the Clarity Call ensures the cap is filled with the right individuals, not just the first individuals.

Who This is For

  • This is for you if:

  • You’re successful on paper, but something has felt increasingly off for a while

  • You’re a man in midlife (typically 48–62) who’s aware time is moving faster than it used to

  • You want clarity, alignment, freedom, vitality, meaning, and joy — and you want them structured, not improvised

  • You do not want to blow up your life recklessly

  • You want practical guidance and direct executive-level access, not group workshops or vague inspiration

  • You’ve already done meaningful self-work and want a focused, sequenced engagement to translate awareness into action

  • You value growth, vitality, freedom, and intentional living

  • This is probably not for you if:

  • You want a quick-fix motivational program

  • You want passive inspiration without action

  • You are not ready to examine what no longer fits

  • You want someone to tell you what to do without doing deeper reflection

  • You are in active mental health crisis (therapy is the right next step)

  • You have had a recent acute loss or divorce within the last six months (the timing isn’t right yet)

Professional Background

  • 25 years as a commissioned officer and helicopter pilot — 13.8 years U.S. Air Force, 11.2 years U.S. Army
  • 3.9 years as a government contractor flight simulator instructor
  • 13 years total as a helicopter instructor pilot
  • Retired U.S. Air Force officer
  • Trained Clinical Mental Health and Rehabilitation Counselor
  • M.A. in Guidance and Counseling
  • Certificate of Advanced Graduate Studies (CAGS) in Organizational Leadership (30 hours doctoral level coursework)
  • Master of Business Administration (MBA)
  • M.S. in Engineering Technology

Meet James

James Ivey

Founder, Joy Life Project™ · Lead Coach, Joy Life by Design™James knows firsthand how easy it is to live by momentum, responsibility, and old definitions of success long after they stop feeling true. After building a successful life through discipline, service, and achievement, he reached a point where the next chapter had to be designed differently.More than 25 years as a commissioned officer and helicopter pilot across the Army and Air Force, followed by years as a government contractor flight simulator instructor. Retired U.S. Air Force officer. Trained clinical and rehabilitation counselor. Three graduate degrees in counseling, business, and engineering, plus 30 hours of doctoral-level coursework in organizational leadership.Has visited all 50 U.S. states and more than 75 countries. Has lived more than a year each in Germany, Spain, Qatar, Egypt, Thailand, and Colombia. Since 2019, he and his wife have slow-traveled the world — building a life centered on freedom, meaningful experience, and intentional living.That lived experience now informs his work. Through Joy Life Project™ and Joy Life by Design™, James helps high-achieving men in midlife gain clarity, remove what no longer fits, and redesign their next chapter around what matters most now — not by blowing up the life they built, but by precisely rebuilding it.

Before more time slips away.

FAQs

Questions You May Be Asking

  • How is this different from The Joy Life Realignment™?

Realignment is a 1-month surgical engagement that identifies the first major life subtraction. Joy Life by Design™ is a 12-week intensive plus 30-day Activation Bridge that produces the personalized Joy Life Blueprint. Some buyers begin with Realignment to test working with James before committing to the flagship. Others come directly to Joy Life by Design™ when they’re ready for the full engagement. Learn more about Realignment at joylifeproject.com/realign.

  • What happens on the Clarity Call?

The Clarity Call is a 30-minute private conversation with James. You'll explore what feels off, what you want next, and whether Joy Life by Design™ is the right engagement for your situation. The call is also where James confirms fit on both sides — the engagement is by application, and not every applicant is invited to enroll.

  • Do I need to know exactly what I want before starting?

No. Clarifying what matters now and what needs to change is part of the work itself — specifically the Clarify phase (Weeks 1–3) of the engagement.

  • Do I need to make drastic changes?

Not at all. The methodology leads with subtraction before addition — identifying what to remove or renegotiate, not what to add or accomplish. Reckless escape is not the goal. Intentional, sequenced redesign is.

  • How is this different from life coaching?

This is private executive coaching for high-achieving men in midlife who have outgrown the life they built and want a structured, sequenced path forward — not motivational content, not group workshops, not generic life coaching

  • Is this therapy?

No. This is private executive coaching focused on clarity, alignment, lifestyle redesign, sequenced decision-making, and next-chapter architecture.

  • What if I complete the program and don’t feel I got what I came for?

See the Show-Up Guarantee above. If you complete all 12 sessions, complete the workbook, and engage with the WhatsApp support — and feel the program hasn’t delivered meaningful clarity and a practical path forward — James will personally work with you for an additional 60 days at no cost.

  • Is there a refund policy?

No financial refunds. The Show-Up Guarantee is the structural commitment — James is accountable for the outcome, not just for delivering sessions.

Get in Touch

Send a Message

We'll get back to you as soon as possible.

Message Sent

Thank you for reaching out.
We'll be in touch shortly.

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Your Next Chapter Will Not Design Itself.

If the life you built no longer fully fits, this is your opportunity to pause, get honest about what matters now, and explore what your next chapter could look like.Choose a time below for a complimentary private 30-minute Clarity Call with James

The Clarity Call is the application step. You’ll complete a brief intake before the call to give James context. Not every applicant is invited to enroll. The cap is structural, not a sales tactic.

Currently accepting 1–2 new clients per month.

BOOK A CLARITY CALL THROUGH CALENDRY

Joy Life Project, LLC

Terms of Service

Last updated: May 24, 2026

Welcome to Joy Life Project™. These Terms of Service ("Terms") govern your access to and use of the websites operated by Joy Life Project, LLC ("Company," "we," "us," or "our"), including joylifeproject.com, joylifebydesign.com, and any other website, page, checkout, portal, program, content, product, or service that links to these Terms (collectively, the "Sites" and "Services").

By accessing the Sites, purchasing a product or service, submitting information through the Sites, or participating in the Services, you agree to these Terms. If you do not agree, you may not access or use the Sites or Services.

These Terms incorporate by reference our Privacy Policy, Refund Policy, and any applicable purchase terms, checkout terms, client agreement, or program-specific agreement. If a signed client agreement conflicts with these Terms, that agreement will control for the applicable engagement.

About Joy Life Project

Joy Life Project, LLC is a Florida limited liability company with a registered mailing address at:

Joy Life Project, LLC7901 4th St N, Suite #33607
St. Petersburg, FL 33702

Joy Life Project™ operates a coaching and personal-development ecosystem serving high-achieving men in midlife, including the flagship private engagement Joy Life by Design™.

Eligibility

You must be at least 18 years old to access or use the Sites or Services. By using the Sites or Services, you represent that you are at least 18 years old and have the legal capacity to enter into a binding agreement.

The Services are intended for adults seeking coaching, clarity, personal growth, and life-redesign support. They are not intended for minors or for anyone who requires emergency, medical, psychological, psychiatric, legal, financial, tax, or other licensed professional services.

Nature of the Services

Joy Life Project™ provides coaching, education, frameworks, reflective exercises, workshops, private coaching engagements, and related personal-development content designed to support clarity, decision-making, identity alignment, life redesign, and intentional action.

The Services are not therapy, counseling, psychiatric care, medical treatment, diagnosis, legal advice, financial advice, tax advice, investment advice, or crisis intervention. No professional-client relationship is created other than the coaching or educational relationship described in the applicable purchase terms or client agreement.

If you are experiencing a medical or mental-health emergency, thoughts of self-harm, or another urgent crisis, do not use the Sites or Services as a substitute for emergency help. Contact emergency services or a qualified licensed professional immediately.

You are responsible for your own choices, actions, implementation, and results. All decisions remain yours.

Client Responsibilities

Your results and experience depend in part on your participation. You agree to engage with the Services in good faith, attend scheduled sessions, complete agreed-upon reflections or deliverables, communicate promptly, and take responsibility for your own decisions and actions.

You also agree to participate respectfully and professionally. We reserve the right to pause, limit, or terminate access to the Services if a client engages in abusive, threatening, harassing, discriminatory, unsafe, or materially disruptive conduct.

Purchases, Payments, and Billing

All purchases made through the Sites or related checkout pages are processed by Stripe or other authorized third-party payment processors. By making a purchase, you agree to provide accurate, current, and complete payment and billing information.

All prices are listed in U.S. dollars unless otherwise stated. You authorize Joy Life Project, LLC and its authorized payment processors to charge your selected payment method for the total amount of your purchase, including any applicable taxes, fees, installments, or agreed payment-plan amounts.

If you purchase a payment plan, subscription, or installment-based offer, you authorize recurring or scheduled charges according to the terms presented at checkout or in the applicable client agreement. You are responsible for keeping your payment method current.

If a payment fails, we may suspend access to the Services until the account is brought current. If you believe a charge was made in error, please contact us promptly before initiating a chargeback.

Refunds, Cancellations, and Guarantees

All sales are subject to our Refund Policy and any program-specific refund, cancellation, or guarantee terms presented at checkout or in a signed client agreement.

We do not guarantee any specific personal, emotional, relational, professional, financial, health, or lifestyle outcome. Any guarantee offered is limited to the specific written terms of that guarantee, including the structural Show-Up Guarantee described in the applicable Refund Policy or client agreement.

No statement on the Sites or in the Services should be interpreted as a promise that you will achieve a specific result.

Intellectual Property

All content, materials, programs, methodologies, frameworks, exercises, workbooks, worksheets, assessments, deliverables, recordings, videos, audio, text, graphics, designs, downloads, and other resources offered through the Sites or Services are owned by Joy Life Project, LLC or its licensors and are protected by copyright, trademark, and other intellectual-property laws.

Joy Life Project™, Joy Life by Design™, Joy Life Blueprint™, Joy Life Realignment™, and Subtraction Method™ are trademarks or claimed trademarks of Joy Life Project, LLC. All rights are reserved.

Subject to your compliance with these Terms and any applicable payment obligations, we grant you a limited, personal, non-exclusive, non-transferable, revocable license to access and use purchased or provided materials solely for your own personal, non-commercial use.

You may not copy, reproduce, distribute, resell, license, share, publish, post, modify, create derivative works from, publicly display, transmit, scrape, upload to artificial-intelligence systems, or otherwise exploit any Company materials without our prior written permission.

Client Materials and Feedback

You retain ownership of personal information, reflections, documents, and other materials you submit to us in connection with the Services ("Client Materials").

You grant us a limited license to use Client Materials as reasonably necessary to provide the Services, communicate with you, maintain business records, comply with law, and enforce these Terms or any applicable agreement.

If you provide suggestions, feedback, testimonials, reviews, or comments, you agree that we may use that feedback to improve the Services. We will not use your name, image, likeness, or identifiable testimonial in marketing without your permission.

Testimonials, Examples, and Results

The Sites or Services may include testimonials, examples, case studies, stories, or descriptions of client experiences provided for illustrative purposes only.

Testimonials and examples reflect individual experiences and do not guarantee that you will have the same or similar experience. Results vary based on many factors including personal history, readiness, effort, circumstances, decisions, and implementation.

You should not rely on testimonials or examples as a promise, prediction, or guarantee of any outcome.

Confidentiality

We treat information shared in private coaching engagements with professional care and confidentiality. James Ivey, as founder and lead coach, will not intentionally disclose client-specific information to third parties without the client's consent, except as described in these Terms, the Privacy Policy, or an applicable client agreement.

Confidentiality does not apply where disclosure is required by law, necessary to protect safety, necessary to obtain professional support for the Company, necessary to enforce payment or contractual rights, or made in anonymized or de-identified form.

You agree to keep confidential the proprietary methodologies, frameworks, exercises, materials, and business-sensitive information shared with you through the Services.

Privacy

Your use of the Sites and Services is also governed by our Privacy Policy. Please review the Privacy Policy to understand how we collect, use, and protect information.

You acknowledge that online communications and third-party tools may involve risks outside our complete control. We use commercially reasonable measures but cannot guarantee that any method of transmission or storage is completely secure.

Third-Party Services and Links

The Sites and Services may use or link to third-party platforms, tools, processors, or websites, including payment processors, scheduling tools, video-conferencing platforms, email providers, analytics tools, course platforms, and other service providers.

We are not responsible for third-party websites, services, policies, content, availability, security, or practices. Your use of third-party services may be governed by their own terms and privacy policies.

Electronic Communications

By using the Sites or Services, you consent to receive communications from us electronically, including emails, checkout confirmations, program communications, policy updates, and notices. You agree that electronic communications satisfy any legal requirement that communications be in writing, to the extent permitted by law.

You are responsible for keeping your contact information current and for monitoring the email address you provide to us.

User Conduct

You agree not to use the Sites or Services to:

  • Violate any applicable law or regulation.
  • Infringe or misappropriate the rights of Joy Life Project, LLC or any third party.
  • Transmit harmful, defamatory, obscene, abusive, threatening, harassing, discriminatory, fraudulent, or unlawful content.
  • Impersonate any person or entity.
  • Interfere with or disrupt the Sites, Services, or related systems.
  • Attempt to gain unauthorized access to the Sites, Services, accounts, systems, or data.
  • Use the Sites or Services for any commercial purpose without our express written consent.
  • Record, copy, scrape, reproduce, distribute, or exploit any session, material, or content without permission.
  • Use Company materials to train, develop, or improve any artificial-intelligence model, database, or competing product or service.

We reserve the right to suspend or terminate access if we reasonably believe you have violated these Terms.

Disclaimers

The Sites and Services are provided "AS IS" and "AS AVAILABLE" without warranties of any kind, express or implied. To the fullest extent permitted by law, we disclaim all warranties, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, availability, and uninterrupted operation.

We do not guarantee that the Sites or Services will be uninterrupted, secure, or error-free. Nothing on the Sites or in the Services is intended to replace the advice of licensed medical, mental-health, legal, financial, tax, or other qualified professionals.

Limitation of Liability

To the fullest extent permitted by law, Joy Life Project, LLC and its owners, officers, directors, employees, contractors, agents, representatives, affiliates, successors, and assigns will not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including loss of profits, loss of revenue, loss of goodwill, loss of data, business interruption, emotional distress, or other intangible losses.

To the fullest extent permitted by law, the total liability of Joy Life Project, LLC for all claims will not exceed the amount you paid for the specific product or service giving rise to the claim during the twelve (12) months before the event giving rise to the claim.

Some jurisdictions do not allow certain limitations of liability, so some limitations may not apply to you.

Indemnification

You agree to indemnify, defend, and hold harmless Joy Life Project, LLC and its owners, officers, directors, employees, contractors, agents, representatives, affiliates, successors, and assigns from and against any claims, damages, losses, liabilities, costs, and expenses, including reasonable attorneys' fees, arising from or related to:

  • Your use or misuse of the Sites or Services.
  • Your breach of these Terms or any applicable agreement.
  • Your violation of any law or regulation.
  • Your violation or alleged violation of any rights of another person or entity.
  • Materials, information, or content you submit, share, or provide through the Sites or Services.

We reserve the right to assume exclusive control of the defense of any matter subject to indemnification, and you agree to cooperate with us.

Termination

We may suspend or terminate your access to the Sites or Services at any time if you violate these Terms, fail to make required payments, misuse Company materials, engage in harmful conduct, or create legal, operational, reputational, or safety risk for the Company or others.

Termination does not affect payment obligations incurred before termination. Sections that by their nature should survive termination will survive, including provisions relating to intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, governing law, and dispute resolution.

Governing Law and Venue

These Terms are governed by the laws of the State of Florida, United States, without regard to conflict-of-law principles.

Any dispute, claim, or controversy arising from or related to these Terms, the Sites, or the Services will be resolved exclusively in the state or federal courts located in Pinellas County, Florida. You consent to the personal jurisdiction and venue of those courts.

Before filing a formal claim, you agree to contact us in good faith at [email protected] so the parties can attempt to resolve the matter informally.

Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will update the "Last updated" date and may provide notice through the Sites or by email.

Your continued use of the Sites or Services after updated Terms become effective means you accept the updated Terms. If you do not agree to the updated Terms, you must stop using the Sites and Services.

For paid programs or private coaching engagements, material changes will not retroactively alter the core purchase terms of an active engagement unless permitted by the applicable agreement or accepted by you.

Contact

Questions about these Terms may be directed to:

Joy Life Project, LLC

7901 4th St N, Suite #33607
St. Petersburg, FL 33702

[email protected]

© Joy Life Project, LLC. All rights reserved.

Joy Life by Design™ is a program of Joy Life Project, LLC.

Joy Life Project, LLC

© 2026 Joy Life Project, LLC. All rights reserved.

Joy Life by Design™ is a program of Joy Life Project, LLC.

7901 4th St N, Suite #33607, St. Petersburg, FL 33702–[email protected]
Terms of Service·Privacy Policy·Refund Policy
Joy Life Project, LLC

Privacy Policy

Last updated: May 24, 2026

Joy Life Project, LLC ("Company," "we," "us," or "our") respects your privacy and is committed to handling personal information with care, clarity, and integrity.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit joylifeproject.com, joylifebydesign.com, or any other website, checkout page, form, portal, or digital property that links to this Privacy Policy (collectively, the "Sites"), or when you purchase, apply for, participate in, or communicate with us about our products, programs, coaching engagements, or related services (collectively, the "Services").

Please review this Privacy Policy carefully. By using the Sites or Services, you acknowledge that you have reviewed this Privacy Policy. This Privacy Policy should be read together with our Terms of Service, Refund Policy, and any applicable client agreement or program-specific terms.

Who We Are

Joy Life Project, LLC is a Florida limited liability company with a registered mailing address at:

Joy Life Project, LLC7901 4th St N, Suite #33607
St. Petersburg, FL 33702

Joy Life Project™ operates a coaching and personal-development ecosystem serving high-achieving men in midlife, including the flagship private engagement Joy Life by Design™.

Important Note About Coaching Information

Our Services may involve personal reflection, life goals, work history, relationship context, personal challenges, values, priorities, emotional patterns, and other information you choose to share. We treat coaching-related information with professional care. However, Joy Life Project™ is not a healthcare provider, therapy practice, legal practice, financial advisory firm, or crisis-support service. Please do not use our forms, email, WhatsApp, coaching sessions, or other communications to submit emergency information or urgent crisis communications. If you are experiencing a medical or mental-health emergency, contact emergency services or a qualified licensed professional immediately.

Information We Collect

We collect personal information in the following ways.

Information you provide directly

We may collect:

  • Name, email address, phone number, mailing address, and other contact details.
  • Newsletter signup information and free-resource request information.
  • Purchase information, order details, billing details, and payment-related information.
  • Application answers, assessment responses, intake forms, coaching questionnaires, workbook responses, and post-purchase onboarding information.
  • Scheduling information, including call bookings and rescheduling communications.
  • Emails, contact-form submissions, WhatsApp messages, coaching communications, session recordings, transcripts, summaries, testimonials, reviews, feedback, and other communications.
  • Business, professional, lifestyle, goal-setting, and personal-development information you choose to share.

Payment information is processed by Stripe or another authorized payment processor. We do not intentionally store full credit card numbers on our own servers.

Information collected automatically

When you visit the Sites, we or our service providers may collect IP address, browser type, device type, operating system, referring pages, pages viewed, time spent on pages, clicks and interaction data, approximate location inferred from IP address, and cookie identifiers and similar tracking information.

Information from third parties

We may receive information from third-party platforms when you interact with us through those platforms, such as payment processors, scheduling tools, email marketing platforms, social media platforms, analytics providers, advertising platforms, course platforms, form builders, video hosting platforms, and communication tools.

How We Use Information

We use personal information to:

  • Provide, deliver, personalize, and improve the Sites and Services.
  • Process purchases, payments, refunds, and billing inquiries.
  • Review applications and determine fit for private coaching engagements.
  • Conduct coaching engagements, onboarding, support, follow-up, and client communications.
  • Schedule calls, sessions, workshops, and program activities.
  • Send newsletters, resources, program updates, and marketing communications.
  • Respond to questions, support requests, and privacy requests.
  • Maintain business records, accounting records, tax records, and compliance documentation.
  • Protect the security, integrity, and availability of the Sites and Services.
  • Detect, prevent, investigate, and address fraud, misuse, payment disputes, and security issues.
  • Comply with legal obligations and enforce our Terms of Service, Refund Policy, and client agreements.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at [email protected]. We may still send transactional or service-related messages such as purchase confirmations and billing notices.

Legal Bases for Processing

Where privacy laws require a legal basis for processing, we rely on one or more of the following:

  • Contract: To provide products, programs, coaching engagements, payment processing, scheduling, and client support you request.
  • Consent: To send certain marketing communications, use certain cookies where required, or process information where consent is requested.
  • Legitimate interests: To operate and improve the business, communicate with users and clients, secure the Sites and Services, prevent fraud, and understand general engagement with our content.
  • Legal obligations: To comply with tax, accounting, consumer-protection, legal, regulatory, and dispute-resolution obligations.
  • Vital interests or safety: In limited circumstances, to help protect the safety of you or another person.

How We Share Information

We do not sell personal information for money.

We may share personal information with:

  • Service providers and processors that help us operate the Sites and Services, such as payment processors, website hosts, email platforms, scheduling tools, analytics providers, course platforms, cloud storage providers, and communication platforms.
  • Professional advisors, such as attorneys, accountants, tax advisors, bookkeepers, insurance providers, and consultants who support business operations.
  • Legal, safety, and compliance recipients, such as courts, regulators, government authorities, or law enforcement where disclosure is required by law or necessary to protect rights or prevent harm.
  • Business-transfer recipients, in connection with a merger, acquisition, financing, reorganization, or sale of assets.
  • With your direction or consent, such as when you authorize a testimonial, case study, referral, or collaboration.

We require service providers to use personal information only as needed to provide services to us and to protect the information appropriately.

Cookies, Analytics, and Tracking Technologies

The Sites may use cookies, pixels, tags, analytics tools, and similar technologies to operate the Sites, remember preferences, understand traffic, analyze performance, improve content, and support marketing.

You can control cookies through your browser settings. Disabling cookies may limit some functionality of the Sites.

If we use advertising pixels or retargeting tools, those tools may involve disclosure of certain online activity to advertising or analytics providers. Depending on your location and applicable law, you may have the right to opt out of certain sharing or targeted advertising.

We do not use tracking tools to transmit highly sensitive coaching, health-related, payment, or application-response information to advertising platforms.

Session Recordings, AI, and Transcription Tools

Private coaching sessions may be recorded through Zoom or a similar platform for the purpose of preparing client follow-up notes, reports, summaries, action plans, and other client deliverables.

Session recordings, transcripts, and summaries are treated as coaching-related records. We do not sell session recordings or transcripts, and we do not share them publicly or use them for marketing without your separate written permission.

Where required by law or platform settings, we will provide notice and obtain consent before recording a session. If you do not consent to recording, please notify us before the session.

We may also use productivity tools, note-taking tools, transcription tools, or AI tools to support business operations, draft internal notes, summarize communications, or improve workflows. We do not authorize third-party AI tools to use confidential client coaching information to train public models where we have the ability to disable that use.

Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we may delete, de-identify, aggregate, or securely retain it where legally permitted.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we work to use reputable tools, limit unnecessary collection, restrict access where appropriate, and protect information in a manner appropriate to its sensitivity.

You are responsible for using secure devices, accounts, passwords, and networks when communicating with us or accessing digital materials.

Your Privacy Choices and Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of certain information.
  • Request restriction of certain processing.
  • Request portability of certain information.
  • Object to certain processing.
  • Withdraw consent where processing is based on consent.
  • Opt out of marketing communications.
  • Opt out of certain sale, sharing, targeted advertising, or profiling activities where applicable.
  • Lodge a complaint with a privacy or data protection authority where applicable.

To exercise privacy rights, contact us at [email protected]. We may need to verify your identity before fulfilling certain requests.

GDPR and EEA/UK Privacy Rights

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar data-protection rights, you may have additional rights under applicable law, including the right to access, correct, delete, restrict, or port your personal information; object to certain processing; withdraw consent; and lodge a complaint with your local data protection authority.

Where GDPR-style laws apply, we aim to respond to eligible requests within one month unless an extension is permitted for complex requests. If personal information is transferred from the EEA, UK, or Switzerland to the United States or another country, we will use legally appropriate safeguards where required.

California Privacy Notice

This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to Joy Life Project, LLC.

Categories of personal information collected

In the past 12 months, we may have collected: identifiers such as name, email, phone, and IP address; customer records including billing and purchase information; commercial information such as products purchased; internet or electronic network activity; approximate geolocation from IP address; professional or business information you provide; inferences drawn from information you share; and sensitive personal information you choose to provide.

Sale or sharing

We do not sell personal information for money. If we use advertising or analytics tools that qualify as "sharing" under California law, California residents may have the right to opt out.

California rights

California residents may have the right to know, access, correct, delete, opt out of sale or sharing, limit certain uses of sensitive personal information, and not be discriminated against for exercising privacy rights. To exercise these rights, contact [email protected].

Children's Privacy

The Sites and Services are intended for adults and are not directed to individuals under 18. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child in a way that violates applicable law, we will take appropriate steps to delete it.

International Data Transfers

Joy Life Project, LLC is based in the United States. If you access the Sites or Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate. Where required by applicable law, we use appropriate safeguards for international transfers.

Third-Party Links and Platforms

The Sites and Services may link to or use third-party websites, platforms, tools, or services. We are not responsible for the privacy practices, content, security, or policies of third parties. We encourage you to review the privacy policies and settings of any third-party service you use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last updated" date shows when this Privacy Policy was last revised. If we make material changes, we may provide notice through the Sites or by email. Your continued use of the Sites or Services after an updated Privacy Policy is posted means you acknowledge the updated policy.

Contact

Questions about this Privacy Policy or privacy requests may be directed to:

Joy Life Project, LLC

7901 4th St N, Suite #33607
St. Petersburg, FL 33702

[email protected]

© Joy Life Project, LLC. All rights reserved.

Joy Life by Design™ is a program of Joy Life Project, LLC.

Joy Life Project, LLC

© 2026 Joy Life Project, LLC. All rights reserved.

Joy Life by Design™ is a program of Joy Life Project, LLC.

7901 4th St N, Suite #33607, St. Petersburg, FL 33702–[email protected]
Terms of Service·Privacy Policy·Refund Policy
Joy Life Project, LLC

Refund Policy

Last updated: May 24, 2026

Joy Life Project, LLC operates Joy Life Project™ and Joy Life by Design™. This Refund Policy explains the refund, cancellation, and guarantee terms that apply to our digital products, workshops, private coaching engagements, and related offers.

By purchasing any product, program, or engagement, you acknowledge that you have reviewed and accepted this Refund Policy, our Terms of Service, and any offer-specific checkout terms or client agreement presented to you.

If a signed client agreement or program-specific agreement includes refund, cancellation, payment-plan, or guarantee terms that differ from this Refund Policy, that agreement will control for the applicable engagement.

Our Approach

Joy Life Project™ offers a mix of immediate-access digital products and high-touch private coaching engagements. Because these offers differ in format, delivery, and level of personalization, refund terms are tier-specific.

Our goal is to be clear before purchase, fair in implementation, and deeply committed to the quality of the client experience. At the same time, coaching and personal-development outcomes depend on client participation, honesty, readiness, attendance, completion of the work, and decisions made outside the coaching container.

Except where expressly stated in this Refund Policy, all purchases are final.

Digital Products

The Anti-Drift Guide

Price: Free

Because this is a complimentary resource, no purchase is made and no refund applies.

The Life Fit Assessment

Price: $37 USD

All sales are final. Because The Life Fit Assessment is delivered as an immediate-access digital self-diagnostic assessment, refunds are not issued once purchase is completed and access or delivery has been provided.

If you experience a technical access issue, contact us at [email protected] so we can help restore access or provide the purchased materials.

The Joy Life Foundations

Price: $97 USD

All sales are final. Because The Joy Life Foundations includes immediate digital delivery of workbook materials and workshop access, refunds are not issued once purchase is completed and access or delivery has been provided.

If you experience a technical access issue, contact us at [email protected] so we can help restore access or provide the purchased materials.

Private Coaching Engagements

Private coaching engagements are personalized professional services. They are not therapy, medical treatment, legal advice, financial advice, tax advice, or crisis support. No specific personal, emotional, relational, professional, financial, health, or lifestyle outcome is guaranteed.

The Show-Up Guarantee described below is a service-extension commitment, not a money-back guarantee. It is designed to ensure that a fully participating client receives additional support if the engagement does not deliver the practical clarity and next-step direction the engagement is designed to provide.

The Joy Life Realignment™

Price: $997 USDFormat: 1-month private coaching engagement

72-Hour Cooling-Off Window

We include a 72-hour cooling-off window from purchase. If you decide The Joy Life Realignment™ is not the right fit before your Discovery Session, request a full refund by email within that window.

After the 72-hour window closes, or once the Discovery Session has been completed — whichever occurs first — the purchase becomes non-refundable.

Note: Payment-processing fees are absorbed by Joy Life Project, LLC as a cost of buyer protection. The refund is issued for the full purchase amount with no fees deducted.

Show-Up Guarantee

The Joy Life Realignment™ is a focused private coaching engagement, not a productized course. Your experience depends on your full participation.

To qualify for the Show-Up Guarantee, you must:

  • Attend all three scheduled private sessions, unless a session is rescheduled in accordance with the applicable scheduling terms.
  • Complete the assigned pre-work before the relevant session deadlines.
  • Participate honestly and actively during the engagement.
  • Request Show-Up Guarantee support by email within 7 calendar days after the final scheduled session.

If you meet those requirements and believe the engagement did not provide meaningful clarity and a practical first move, James will provide one additional 60-minute private session at no cost. At James's discretion, the additional support may instead take the form of targeted written feedback, a focused implementation review, or another comparable support format.

The Show-Up Guarantee does not provide a financial refund, does not extend indefinitely, and does not guarantee any specific life, business, relationship, financial, emotional, or health outcome.

Joy Life by Design™

Price: $5,700 USDFormat: 12-week premium private coaching engagement plus 30-day Activation Bridge

Availability: By application only

Refund Terms

Joy Life by Design™ is a premium private coaching engagement with reserved private coaching capacity, individualized preparation, and a structured 12-week delivery container. Because enrollment is preceded by an application and Clarity Call screening process, no financial refunds are issued after purchase unless otherwise stated in a signed client agreement.

If Joy Life by Design™ is purchased through an installment or payment plan, the payment plan is a payment schedule for the full program fee, not a cancel-anytime subscription, unless expressly stated otherwise in writing. Missed sessions, non-participation, or withdrawal from the program do not automatically cancel remaining payment obligations.

Show-Up Guarantee

The Show-Up Guarantee is the structural commitment to client support. It is not a money-back guarantee.

To qualify for the Show-Up Guarantee, you must:

  • Attend all 12 scheduled private coaching sessions, unless a session is rescheduled in accordance with the applicable scheduling terms.
  • Complete the Joy Life by Design™ workbook in full.
  • Participate honestly and actively during sessions.
  • Engage with WhatsApp support in good faith during the program.
  • Complete the 30-day Activation Bridge requirements, if applicable to your engagement.
  • Request Show-Up Guarantee support by email within 7 calendar days after the final scheduled Activation Bridge date.

If you meet those requirements and believe the program did not provide meaningful clarity and a practical path forward, James will provide up to 60 additional days of targeted support at no cost. The format, cadence, and scope of the additional support will be determined by James based on what is most appropriate for your situation.

The Show-Up Guarantee does not provide a financial refund, does not restart the full program, does not include unlimited access, and does not guarantee any specific life, business, relationship, financial, emotional, or health outcome.

Missed Sessions, Rescheduling, and Non-Participation

Private coaching time is reserved in advance. Missed sessions, late arrivals, incomplete work, delayed responses, or non-participation may affect your experience and may disqualify you from the Show-Up Guarantee.

Rescheduling terms may be provided in your client agreement, onboarding materials, scheduling page, or written communications. If no separate rescheduling terms are provided, please contact us as soon as possible if you need to reschedule.

Failure to participate, complete program materials, attend sessions, or use available support does not create a right to a refund.

Technical Issues

If you cannot access a purchased digital product, workshop, workbook, assessment, portal, video, or other material due to a technical issue, contact us at [email protected].

We will make commercially reasonable efforts to restore access, resend materials, provide an alternate access method, or otherwise resolve the issue. Technical access issues do not automatically create a refund right if the purchased materials or services can be reasonably provided.

How to Request a Refund or Guarantee Support

To request a refund during an applicable refund window, or to request Show-Up Guarantee support, email [email protected] with:

  • Your full name.
  • The email address used for purchase.
  • The product or engagement purchased.
  • Date of purchase.
  • A brief description of your request.
  • For Show-Up Guarantee requests, a brief explanation of what you completed and where you still need support.

We aim to respond to billing and refund inquiries within 2 business days. Submitting a request does not guarantee approval. Requests are reviewed based on this Refund Policy, the applicable checkout terms, the delivery status of the product or service, and any signed client agreement.

Approved Refunds

If a refund is approved, the refund will be issued to the original payment method used for purchase whenever possible.

Refunds typically appear within 5–10 business days after processing, depending on the payment processor, card network, bank, or card issuer. In some cases, the original charge may appear as a reversal rather than a separate refund credit.

If access to a digital product, workshop, portal, or program was provided before the refund, access may be revoked after the refund is processed.

Payment Disputes and Chargebacks

If you have a billing question, concern, duplicate charge, access issue, or refund request, please contact us directly at [email protected] before initiating a dispute with your payment provider. This gives us the opportunity to review the issue, correct any error, and resolve the matter quickly.

Nothing in this Refund Policy limits any non-waivable rights you may have under applicable law or through your payment provider.

Currency and International Purchases

All prices are listed in U.S. dollars (USD) unless otherwise stated. International buyers may be charged the USD equivalent based on their card issuer's exchange rate and any fees charged by their bank, card issuer, or payment provider. Joy Life Project, LLC is not responsible for exchange-rate differences, foreign transaction fees, or bank fees.

Policy Updates

We may update this Refund Policy from time to time. Material changes will be reflected by updating the "Last updated" date and may be communicated to active clients by email or another reasonable method.

Policy updates will not retroactively change the refund terms for an active paid engagement unless permitted by the applicable client agreement or accepted by you.

Contact

Questions about this Refund Policy may be directed to:

Joy Life Project, LLC

7901 4th St N, Suite #33607
St. Petersburg, FL 33702

[email protected]

© Joy Life Project, LLC. All rights reserved.

Joy Life by Design™ is a program of Joy Life Project, LLC.

Joy Life Project, LLC

© 2026 Joy Life Project, LLC. All rights reserved.

Joy Life by Design™ is a program of Joy Life Project, LLC.

7901 4th St N, Suite #33607, St. Petersburg, FL 33702–[email protected]
Terms of Service·Privacy Policy·Refund Policy